Review: Etude House Lovely Cookie Blush

EDIT (28/12/14): Edited this review increasing my rating to 4.5 stars

Okay guys, I’ve decided to start Makeup Mondays (MM), LMFAO I know, such a creative name. Every Monday I’ll be posting something about makeup, whether it be a review, a first impressions or a “products I want” kind of thing; so check back every Monday if you’re interested

I do a final rating at the end weighted on the things I find important in a product.

I’m finally getting around to that promised review of some Etude House products, yay.  I’ve been using their Lovely Cookie Blush in #02 Strawberry Choux for a long time now (maybe 11 months or more even?) so I believe it’s time to get reviewing.

Packaging (out of 3):  I had been looking for a pink blush for ages; I only have coral toned ones at home which tend to make my yellow-based skin tone look really weird. I have to admit, unlike my usual thorough research before purchasing, the only thing that drew me to this blush was the adorable packaging, which Etude House is popular for.  I purchased mine at Ecoskin, which I think is just a general Korean makeup store selling brands such as Etude House, the Face Shop, Skin Food, etc.  It was a little pricy, but I’m pretty sure you can buy it off ebay (I’m not sure whether this is genuine, but my friend Bel says it probs is because it’s that cheap in Korea LOL).

DSC02489DSC02491 copy DSC02492 copy

What drew me in was the ADORABLE power puff with the little bow omg dying from cuteness already.  It came with a tiny free sample of Face Shop toner and moisturiser.  The packaging is cute, lightweight and easily portable.  The powerpuff is soft, fluffy and good quality although the sewing on the bow is slightly undoing itself because I use it too often haha.

No where on the packaging does it say “Lovely Cookie Blush” in English, but of course it may be written in Korean.  If you want this color, look out for the #2 which should be written at the bottom of the compact.

DSC02493 copy DSC02496

It has a floral scent, which some people may find irritating but it is quite mild in my opinion.  My sensitive skin did not get irritated by this blush which is great!

Functions (out of 7):  It does what it says, it’s a blush which tints the cheeks a soft pink color.  There isn’t a lot of color payoff- however, I don’t think this is a bad thing because the color looks so bright in the pan, if it really came out like that you’d look like a flamingo (but luckily it doesn’t come out like that LOL).  This swatch on my hand actually look 4 or 5 applications to show up so that gives you an indication of it’s color payoff.  It’s definitely build-able, but it’s perfect for when you’re in a rush in the morning and just powder your cheeks before leaving, because it won’t look ridiculous.

The shade of pink is very sweet, bright and bubbly but I think Strawberry Choux is a more natural shade because it has more of a coral undertone than a bright pink one.  With one application of the puff to the face, the color comes out very natural, and the blush feels natural as well- you really can’t feel it on your cheeks at all!  I prefer putting a separate highlighter if I want shimmer so for me, it’s perfect because it doesn’t contain any shimmer and it comes off completely matte.

I like to apply it on the apples of my cheeks with the soft powder puff because I find there’s too much fall out using a blusher brush.  As for lasting power, it’s not that great.  I wouldn’t say it’s the most lasting color in the world but it’s not so bad either.  I think it would suit more pale skinned people than those with a bit of tan like I have usually; it’s more appropriate for Winter and colder months than Summer, for sure.

The Good:

  • Natural finish
  • Matte color
  • Range of colors from pure pinks to more coral-orange ones
  • Suits pale skin (MAC NC30 and lighter)
  • Cute, lightweight packaging


The Bad:

  • Lasting power could be better
  • Would most likely not show up/suit women of color due to low color payoff
  • Lighter colors seem to appear “chalky”
  • Compact does not have a mirror


Things to Note:

  • Floral scent
  • Needs a few layers before it shows up clearly



It’s not a bad blush, but it’s not amazing either.  LOL.  Besides lasting power there’s nothing much to say really; it’s a functional, natural looking blush which can be used everyday for people with lighter skin tones.  It works pretty well for me because it has low color payoff- and that means when you’re in a rush, you don’t ruin your entire face makeup with an accidental rose-coloured mess.  Would I repurchase it?  Hm.. yes I would!  But I believe the amount in the pan is enough to last a very long time, so I probably wouldn’t buy it again any time soon.

Back to Top